Dian Retno Sari Dewi
QFD is a methodology that helps translating customer desires into technical specifications. Rating assessment in determining the relationship between customer need and engineering characteristics are often very subjective in QFD. QFD also assume that customer satisfaction is determined linearly with the need of customers. Yet according to the model of Kano, the increase in customer satisfaction is not linear with the need of customers. This study contributes to application the mathematical modeling to maximize customer need simultaneously in minimizing customer dissatisfaction to assign product development resources. The relationship between consumer desire and technical characteristics were obtained by regression. The model was applied to cabinet design. Results showed that the output obtained by the model can assign existing resources to improve customer satisfaction and dissatisfaction. © 2006-2016 Asian Research Publishing Network (ARPN).
Department of Industrial Engineering, Faculty of Engineering, Widya Mandala Catholic University, Surabaya Kalijudan 37, Surabaya, Indonesia